More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.

YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

Tech giant Alphabet’s latest financial results have been published, including the last quarter’s figures for YouTube’s advertising business.

YouTube is rolling out new AI features for Shorts as it closes in on a massive $40B in annual ad revenue, but not everyone is ...

Ukrainian YouTube creator Yarik Paw (real name: Yaroslav Petrenko) has officially surpassed 2.9 billion views and 4.6 million ...

Live Updates Live Coverage Updates appear automatically as they are published. Revenue By Segment Heading Into Q2 1:16 pm ...

As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos. Creators will get access to an improved ...

Alphabet kicked off earnings season for social media companies with good news from YouTube: the video juggernaut’s ...

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of ...