The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?

Sydney Sweeney has faced recent controversy over her political affiliations and advertising campaign with American Eagle, ...

Letter writers discuss NIH research cuts, Virginia’s Republican ticket and American Eagle’s Sydney Sweeney ad.

Sydney Sweeney’s new movie took a tumble at the box office in the wake of backlash stemming from the actress’s recent ad campaign with retailer American Eagle. “Americana,” ...

The crime thriller, which stars the "Euphoria" actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Sydney Sweeney's latest project, "Americana," opened in theaters this weekend, but early numbers suggest the film is flopping ...

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

American Eagle’s campaign features Sweeney in denim, standing beside a billboard that reads “Sydney Sweeney Has Great Genes" ...

A new poll gets to the heart of the outrage surrounding the Sydney Sweeney American Eagle ad. According to a recent Economist/YouGov poll, only 12 percent of […] ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...