British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...