Astronomer releases Gwyneth Paltrow ad
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Andy Byron has resigned from his big bucks CEO position of AI company Astronomer just days after he was caught canoodling with his head of HR on a jumbotron at a Coldplay concert, setting off a
After former CEO Andy Byron and Chief People Officer Kristin Cabot were caught embracing on Coldplay's kiss cam, the interim head of the company says the fallout isn't all bad.
Chris Martin's ex-wife, Paltrow was brought in as a "temporary spokesperson" following the Coldplay concert Jumbotron debacle
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Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold
Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.
Astronomer Interim CEO Pete DeJoy addressed the infamous Coldplay “Kiss Cam” scandal that prompted former CEO Andy Byron to resign.
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So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating couple, move forward and take advantage of the massive media spotlight it found itself in?
On Friday night, actress Gwyneth Paltrow revealed she had been hired on a "very temporary basis" as a spokesperson for Astronomer.