What’s in a (domain) name? Within an hour of Judge Claudia Wilken having granted final approval of the House v. NCAA settlement, the newly established College Sports Commission’s website went live, featuring a homepage headline declaring “a new day in college sports” beside a picture of female water polo players.

Conference commissioners lauded a judge's approval of a $2.8 billion antitrust lawsuit settlement as a means for bringing stability and fairness to an out-of-control college athletics industry but acknowledged there would be growing pains in implementing its terms.