Barbie-maker Mattel has signed a new deal with OpenAI to use its artificial intelligence (AI) tools to design new toys and in some cases, power them. The iconic toymaker is expected to announce ...

A bizarre battle is brewing after toy maker Mattel filed a copyright complaint with the U.S. Patent and Trademark Office ...

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...

Mattel partnership came up last year, most people thought they were too good to be true. Now, we're in the same spot.

Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue on Wednesday, as weak Barbie sales in North America and global trade ...

Though tariff concerns have eased, America's biggest toymakers are still feeling the pinch from the Trump administration's ...

And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...

Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

The maker of Uno playing cards and Barbie dolls said demand has held up better than expected, and that the tariff backdrop is ...