The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

As traditional search engines lose ground, China's Gen Z are increasingly turning to social media and AI tools for quicker, more relatable answers.

Spark Foundry races to top spot in July APAC media rankings Dentsu's Carat moves up to second place as WPP’s EssenceMediacom drops out of the top 20, while Australian independents Avenue C and ...

Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart ...

And now, thanks to Enterprise Singapore and creative clutch The Secret Little Agency (TSLA), so can you. In a campaign that truly waddles off the beaten track, 'Never Doubt a Duck' gives the classic ...

The real problem with AI isn’t that it will take your job says Gurdeep Dupri, It’s that it might make you stupid and turn your agency into a collection of duds.

Catch all the winners from the Greater China region of Campaign's 2023 Agency of the Year awards.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

Young, energetic and fired-up: meet this year’s list of rising stars who will lead the industry through tomorrow’s challenges.

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.