"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but there's a catch.

Holiday drink season has arrived with cafes and restaurants across the country now serving peppermint, gingerbread and cookie-flavored beverages in "red cups." Why it matters: Businesses are capitalizing on holiday cheer to create a buzz and drive sales.

Tis Red Cup Day at Starbucks. That means free limited-edition red holiday cups for those ordering select holiday beverages at the coffee shop chain. This year's reusable cup is made with 95% recycled materials and will only be available while supplies last,