The traditional footy fan has two natural predators in this world: AFL marketing whiz-kids and politicians. Analytics, return on investment, economic impact, and demographic growth, to borrow their ...

AFL partners will relinquish their ground signage on all AFL grounds during Sir Doug Nicholls Round, as the football industry celebrates the ... their support of the celebrations, swapping their grass ...

ready to host its first AFL match. "Feels lovely, the oval, the grass is just spectacular. No other way to describe it. Top ...

AFL premiership coach Paul Roos pays tribute to the late Andrew Krakouer, describing the former Collingwood, Richmond, Swan Districts and West Perth player's story as one of redemption.