Good morning! Here's everything you need to know in the world of advertising today. 1. Chase has called in auditors to scrutinize its relationship with Publicis Groupe media agency ZenithOptimedia ...

The real question isn’t whether brand building or performance marketing is more important—it’s how they can work together. As AI, predictive analytics and automation reshape consumer ...

Sometimes it seems as though our generation fails to give the proper estimate and importance to the values of life ... we were able to support key marketing principles with numerous case studies ...

Brand heritage advertising leads to higher construal levels. Brand heritage advertising leads to a decrease in perceived brand uniqueness, but the effect is mediated by the construal level. Brand ...

WASHINGTON—As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic ...

McMahon told Business Insider that charisma is the most important quality for an aspiring ... to Bud Light — is being backed up by a huge marketing investment. MillerCoors chief marketing ...