What may not be as widely known is the fact that many of these celebrity alcohol brands are damn good. Don’t get me wrong, ...

From wines to spirits, these beverages backed by notables like Beyonce, George Clooney and Brad Pitt generate major buzz ...

Luxury alcohol brands are partnering with artists like Jean-Michel Basquiat and KAWS to attract younger consumers and combat ...

“They don’t want to just be an alcohol brand,” Guy Wolfe, the head of insights for status spirits at IWSR, said, referring to high-end makers of wines and spirits. “They see themselves up there with ...

This new rum comes from the founders of Chambal Gin. Bapuna Alcobrew has now launched Daku Rum, featuring two variants: Daku ...

Here’s the deal. Big Alcohol’s role in the cannabis beverages market will bring both opportunities and challenges.

The International Agency for Research on Cancer has found that one in every 10 cancer cases in Nigeria can be traced to ...

From jaggery-infused rum to Himalayan herb-laced gin, local distilleries are redefining the drinking experience. It’s not ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers ...

Europe in Motion ...