For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

Whilst PlayStations, XBoxes and Switches dominate the market now ... SD Gundam Dimension War turns up three times on the list, all with differing degrees of stature. One is in mint condition, the ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

The company also notes that Windows PCs can also be Xboxes since they support the Xbox app to access ... whether it be ...

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and ...

The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...

The ads point to laptops, smartphones, tablets, VR headsets, and other devices and label them as Xboxes due to the fact that ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...