Olipop Created a New Beverage Category. Now It's Nearing a Half Billion Dollars in Sales — and Knocking on the Door of Big Soda.
Ben Goodwin people to enjoy a bottle of pop without feeling bad about it. His nostalgia-infused, "functional soda" brand ...
Food3d
2025 Beverage trends to watch: Circana expects growth in water enhancers, functional drinks
Immune defense, protein, energy, probiotic and probiotic and digestion claims were the top functional beverage categories, growing by a compound annual growth rate of 28%, 21%, 17%, 17% and 16% ...
Forbes6y
The Answer Is Clear: Not All Bottled Waters Are The Same
I write about the intersection of food, law, and policy. Bottled water is America's most popular beverage category by volume. In recent years, sales of bottled water have surpassed those of ...