Thirty years from its last concert, and 60 years from its founding, the Grateful Dead still rings in the ears of its fans.

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning ...

Sam Adams released a promotional video announcing the new brew on Wednesday, which features Marchand causing havoc with “Your Cousin From Boston” at the brewery.

President Donald Trump’s 25% tariffs on steel and aluminum took effect Wednesday, putting some small brewers in a tough spot.

The century-old New Orleans beer brand, brewed at Jax Brewery in the French Quarter until 1974, has returned to taps and ...

Sam Adams teamed up with Brad Marchand to release a limited-edition beer. The announcement comes five days after the Boston Bruins traded their captain to the Florida Panthers.

The Marchand(y), a fun play on the classic shandy style ale, is the perfect counterbalance to Marchand’s play on the ice: ...

Despite a slowdown in the Chinese beer market and weak demand in Argentina, the company saw strong growth in key markets. AB InBev's cost management drove profit margins up, contributing to ...

In 2019, following the steps of previously established social media giants such as Facebook, Twitter, and Instagram, TikTok launched an advertising platform called TikTok Ads. Having such a big, ...

Super Bowl LIX saw the implementation of various advertising strategies by alcoholic ... The approach aligns the beer with moments of simplicity, friendship, and camaraderie, targeting young ...

Boston Beer Co. is planning to spend more on advertising and sponsorship deals this year as it seeks growth amid tougher competition, particularly for its hard seltzer and iced tea vodka drinks.

GREEN BAY (WKOW) -- Nine Green Bay-area breweries are coming together to create special beer for the NFL Draft. When the NFL Draft arrives in town this April, football fans are encouraged to try ...