How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Out-of-home ads that feature QR codes but not labels want consumers asking “It’s from where?” as the retailer pushes to ...

For these reasons, a strong corporate culture has evolved from something that's "nice to have" into a critical strategic asset. Types of Corporate Culture The four main types of corporate cultures ...

Still, establishing a distinctive brand identity remains a key part of the marketer’s strategy. “It’s a very big moment for us at Puma because this brand DNA work we have done in the last year is ...

CEO J.K. Symancyk discussed the company's strategy to drive growth through its "Grow Brand Love" initiative, which emphasizes shifting from a banner-oriented approach to a brand-focused strategy.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Every personal, professional, or corporate strategic plan needs consistent focus and, at times, course adjustment. A strong brand needs to be codified and constructed, with emotional dimensions ...

Procter & Gamble looks well-positioned for sustained growth, driven by its strong brand portfolio, strategic pricing and productivity initiatives amid macroeconomic challenges and geopolitical ...

Product marketing has emerged as the critical differentiator transforming brand awareness into measurable business outcomes. Research has shown that a well-executed product marketing strategy can ...

My work has shown that the most successful companies treat their brand as a strategic compass, not a static artifact. It’s all about ensuring that what you stand for is always in sync with where ...

Ananta Capital, backed by Mumbai's Taparia family, has invested in Bacca Bucci, a fast-growing Indian sneaker brand founded in 2013. This strategic investment aims to drive product innovation, expand ...