Chen suspects shoppers eventually will tire of purpose-driven drinks in favor of simpler libations. “There are just too many narrowly specific functional needs that brands are claiming to ...

A third of American adults consider sleep one of their top three health priorities, and while most of them prioritize ...

As those trends converge, it presents a challenge for beverage brands. “While consumers are attracted to formulations ...

After helping people find calm, selling tens of millions of cans, TRIP aims to take functional beverages to a new level. TRIP ...

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers.

Reflecting on its 2024 predictions, Flavorman accurately anticipated the “sweet heat” trend, with flavors like mango-habanero ...

Brands are reformulating to create functional foods and beverages, catering to everything from gut health to improved sleep. So, how is the sector evolving to meet consumer demand? While HFSS ...

Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them ...

On-the-go functionality: Snack brands like Mood Bars blend brain-boosting benefits ... there is an opportunity for “naturally ...

Dutch brewing giant Heineken has become a minority shareholder in functional drinks brand G Spot, founded by actor Gillian ...

Launching in Zizzi is yet another achievement for us as a business and a huge testament to all the steps we have taken to become THE go-to functional soft drinks brand, with no compromise on taste.” ...

The moringa tea vendors are introducing tea made with organically cultivated moringa leaves to meet the growing consumer demand for organic food and beverages. NEXE Innovations launched XOMA ...