Fans of the brand include basketball star Jimmy Butler, skateboard legend Tony Hawk, and professional surfer Kelly Slater. So ...

But in addition to all these options, there's another alcohol choice that is becoming ... We've sampled several hard cider ...

Hard seltzer's schtick has always been ... It must have something to do with swapping malt liquor for vodka—the brand's not-so-secret sauce. Each new taste offers just enough sweetness to ...

The 2011 deal includes using the team’s logo in liquor promotions and using stadium concessionaires to sell the drink. The Vikings are just one of many teams to take part in hard liquor sales; the NFL ...

Crown Royal will be the first sponsor to plug hard liquor at 195 mph. Crown Royal was also the official sponsor of the 2004 International Race Of Champions after True Value backed out at the end ...