Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...

Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in the company’s history. This week, the new CEO of Starbucks has a blunt ...

Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days.

North American coffee market participants are seeking clarity on how the trade war started by the administration of U.S.

Starbucks (NASDAQ: SBUX) has one of the most iconic consumer brands in the world. Last year, it brought on CEO Brian Niccol ...

Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...