Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

Vanilla is a chameleon in the fragrance world. It can be airy and delicate or deep and sultry. It can wrap you in a warm, ...

Asghar Adam Ali Parfums, launched in 2024, is the latest masterpiece by world-renowned master perfumer, Asghar Adam Ali (Al ...

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing fragrance ...

Polge, whose father was Chanel’s in-house fragrance creator between 1978 and 2013, had long known about the relationship ...

Our shopping experts have curated a selection of top-rated perfume bottles that are on offer in Amazon's Spring Deal Days ...

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands catering to myriad ...

Perfume jargon is confusing: fact. That's why we asked expert perfumiers to break down the perfume language to help you ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.