The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Ad slogans are tending toward the cryptic these days. Many of them make no sense, just random pairs of words linked together by the desperation of latter-day Don Drapers.

A good slogan is brief, yet memorable. There are slogans, and then there are taglines. Slogans sum up what a company stands for, whereas a tagline concludes an ad, usually a commercial, with a ...

Back when there were only three TV channels and no way to fast-forward through the commercials, advertising slogans stuck with us. Some ad slogans became so famous that people used them in daily ...

The Importance of Ad Slogans. For more than 100 years, companies have used slogans in their advertisements.

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

Two advertising tag lines recently activated my gag reflex. First, there's Droid touting "the next generation of does." The commercial immediately creates a new elite -- Gen Does -- to which only ...

When it comes to advertising slogans, sometimes it’s best just to leave well enough alone. After 40 years, Burger King is ditching its iconic “Have It Your Way” slogan and adopting the vaguel… ...

CHICAGO (MarketWatch) -- One of the best-known ad slogans in the country is about to go on the shelf as Visa USA announced Tuesday that it will replace "It's Everywhere You Want to Be" with a new ...

Ad Slogans in the Age of Scandal. Brokerage advertisements used to be all about the firm: When E.F. Hutton speaks But these days call it the age of scandal brokerage ads are all about the client.