Kirsty Jarvis is the founder of Luminous PR and a specialist in helping tech startup founders develop communication strategies.

Introduction Internal communication tools for businesses are more important than ever in the hectic corporate scene of today.

Your internal communications shouldn’t sound like a press release — they should sound like you. Letting fear overrule your ...

Whether it’s determining how to respond to the news of the day, reach employees or address direct attacks, protecting your brand’s reputation has taken on new importance.

For communications professionals, managing the message for internal audiences and external stakeholders is a high stakes ...

Clear communication of a corporate Bitcoin strategy—before and after execution—is key to building investor trust and ...

Whether it’s a cyberattack, misinformation caused by AI, executive misbehavior, or a high-profile trial, crises are not a matter of “if” but “when.” And when they happen, leaders must step in and ...

Likewise, with Trump, the communication strategy is the message. Communication is a tool. It can be used to promote democracy or to erode it. Any politician’s communication strategy reveals ...

A crisis communications plan is mandatory to protect your business. Incident response isn’t the only challenge CISOs must face when confronted with a cyberattack. Corporate communications also ...