In a world where creativity is key to connecting with consumers, Kantar’s Creative Effectiveness Awards 2025 shine a ...

A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, ...

We asked industry experts to share one platform or tool they found particularly effective for marketing their product or ...

As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

Storytelling techniques are chaanging business communication, driving better engagement, and creating deeper connections with ...

TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

As you are contemplating a branding or growth strategy through different types of marketing, consider EDMM as an option. Not ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.