Prescription drug advertising is an exception — it is directly regulated by the FDA. But in the 1980s, when the FDA first opened the door to direct-to-consumer advertising, ...

The U.S. is rare among Western nations because it allows pharmaceutical advertising. But a new effort aims to stop it. A bill was introduced in Congress recently that would ban pharmaceutical ...

DTCA for pharmaceuticals was legalized in 1997. Despite its relatively short 22-year existence, it has heavily impacted the advertising landscape for U.S. healthcare and stands in stark contrast ...

Direct-to-consumer advertising has also been controversial in light of postmarketing revelations regarding problems with drug safety. Specifically, clinical trials that are required for drug ...

Prescription drug advertising employs a lot of people, directly and indirectly. Billions are spent on advertising each year, employing advertising workers, ...

The FDA’s initial regulatory guidelines remain in place today, modified for various media formats. Pharmaceutical advertising, both to physicians and consumers must • Not be false or misleading • ...

A 2023 study found that, among top-selling drugs, those with the lowest levels of added benefit tended to spend more on advertising to patients than doctors. “I worry that direct-to-consumer ...

PhRMA, the pharmaceutical industry’s lobbying group, has criticized the FDA’s research into certain drug advertising tactics, saying in an August 11 comment that it’s unclear how these studies will ...

A new FDA rule takes effect Monday requiring radio and ... The United States and New Zealand are the only developed countries that allow for direct-to-consumer prescription drug advertising, ...

In a 1982 speech, he mentioned that he expected to see “exponential growth” in DTC advertising. He did not explicitly encourage it, but the industry took his remark as a signal that the FDA was OK ...

The FDA's letter about one brand of hand sanitizer is in the news. But some headlines are misrepresenting what the FDA said. VERIFY broke down the claims.

Last year, three of the top five spenders on TV advertising were drug companies. Such promotion was banned until 1997, when the FDA reluctantly allowed pharmaceutical ads on TV, ...