Prescription drug advertising is an exception — it is directly regulated by the FDA. But in the 1980s, when the FDA first opened the door to direct-to-consumer advertising, ...

A 2023 study found that, among top-selling drugs, those with the lowest levels of added benefit tended to spend more on advertising to patients than doctors. “I worry that direct-to-consumer ...

Prescription drug advertising employs a lot of people, directly and indirectly. Billions are spent on advertising each year, employing advertising workers, ...

Two senior officials at the FDA's drug promotion regulatory office have resigned, leading to speculation that a clampdown on some direct-to-consumer (DTC) advertising of medicines could be on the way.

YES: Advertising specific drugs leads to overprescribing, higher drug and insurance prices, and creates bad incentives, like promoting the most profitable drugs.

A new FDA rule takes effect Monday requiring radio and ... The United States and New Zealand are the only developed countries that allow for direct-to-consumer prescription drug advertising, ...

One is the Advertising and Promotional Labeling Branch of the Center for Biologics Evaluation and Research, which has nine full-time employees, and the other is the Office of Prescription Drug ...

Last year, three of the top five spenders on TV advertising were drug companies. Such promotion was banned until 1997, when the FDA reluctantly allowed pharmaceutical ads on TV, ...

The U.S. is one of only two countries that legally allows drugmakers to advertise products directly to patients. There are consumer protections in place — but do they go far enough?

September 13, 2024 With TV drug ads, what you see is not necessarily what you get Some researchers fear direct-to-consumer advertising is being used to drive demand for marginally effective ...

The pharmaceutical industry has invented a new art form: finding ways to make their wares seem like joyous must-have treatments, while often minimizing lackluster efficacy and risks.