The firm downgraded three advertising giants after recent meetings, while other analysts said artificial intelligence could ...

If Facebook's AI can predict the right audience well enough ... There's also the threat to jobs at traditional ad agencies and marketing firms, something Meta is downplaying. "We believe AI will ...

Mark Zuckerberg just declared war on the entire advertising industry Zuck’s vision for infinite creative would wipe out the way the whole ad stack works.

Discover the Facebook Ads agencies in 2025, bringing proven strategies to maximise your business growth.

Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of ...

Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to evaluate based on your goals.

We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.

Facebook Inc.’s incumbent ad-buying shop GroupM has pulled out of the social-media giant’s agency review, the companies said. Rival advertising firms Dentsu Inc., Havas Group and Publicis ...

Facebook has filed lawsuits against two groups of suspects who took over advertising agency employees' accounts and abused its ad platform to run unauthorized or deceptive ads.

Everson is widely credited with helping to grow Facebook’s ad business into one of the leaders of the digital ad market. She was also the chief liaison to brands and agencies as Facebook dealt with ...