The video background used in the deepfake was a clip of the Vice President’s interview in Melbourne, Australia, on June 22 ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

When firms run ad campaigns they want them to be successful, here we talk about ways that firms can assess if their ...

One recent deepfake video, featuring images of actor Brendan Gleeson, RTÉ newsreader Sharon Tobin, and scientist Luke O’Neill ...

IAB has recently released some new standards for CTV advertising, known as the Ad Format Hero Initiative. The organization asked and received more than 100 CTV ad format descriptions/concepts from the ...

People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it.

Meta is working on ways to credit original creators and tackle spammy, repetitive content.

Advertisers Expect More From CTV IAB’s latest report also indicates that buyers expect 47% of CTV inventory to be biddable, ...

Scam-yourself attacks are rising fast, using AI-generated videos to trick people into handing over money or data. Facebook and YouTube are key targets.

Discover seven smart, low-cost Facebook growth hacks for small business. Boost engagement, reach more people, and get better ...