Heineken CEO Aims to Tap Into Thirst for Zero-Alcohol Beer
The Dutch brewer is seeking to tap into growing demand for low- and no-alcohol beverages, a category that expanded rapidly in ...
Heineken to cut alcohol strength in much loved beer TODAY and drinkers will be furious
HEINEKEN is cutting the alcohol strength of a popular beer from today. The change is bound infuriate fans of the booze, but ...
Heineken, Molson Coors tout premium and nonalcoholic brews as beer struggles
Molson Coors and Heineken both announced last week in their respective earnings calls their intention to focus on premium ...
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Heineken reports disruption amid DR Congo conflict
Heineken sites in DR Congo have been hit by the recent conflict in the east of the country. The brewing giant said facilities ...
Major brewer to make beer weaker from next week due to new rules
A brewing giant is making one of its lagers weaker from next week under new rules imposed by Labour. Heineken will produce ...
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GMP & U becomes HEINEKEN Romania’s Employer Branding agency
Media & Marketing - Following a bidding process, the communication agency GMP&U has been selected as the winner of the ...
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Beer: Heineken to lower alcohol strength of popular beer for ‘balanced lifestyle’
Heineken will be reducing the ABV of Sol The Mexican beer will be reduced from 4.2% to 3.4% Heineken has made the decision in line with customers moving towards a ‘balanced lifestyle’ Heineken ...
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Heineken to cut alcohol strength in much loved beer TODAY and drinkers will be furious
HEINEKEN is cutting the alcohol strength of a popular beer from today. The change is bound infuriate fans of the booze, but there is some good news as it could mean lower prices at the bar.