For its chief executive officer, selling booze-free drinks and traditional beer isn’t a zero-sum game. “For a Friday night, [consumers] might want a regular Heineken, but maybe on a Monday ...

Gen Z Is Going Sober, Forcing Alcohol Giants to Rethink Strategy | Firstpost America | N18G Gen Z is rewriting the rules of socializing, trading boozy nights out for gym sessions, sober raves, and ...