Kroger, Daylight saving time and box
Kroger owns daylight saving time
Kroger This story was originally published on Supermarketnews. It’s not exactly Christmas, Thanksgiving, or the Super Bowl, but the annual spring forward of daylight savings—the one where the nation loses an hour of sleep—is on Kroger’s radar as a new occasion-driven marketing opportunity.
Kroger Giving Away ‘Hour Back Boxes’ for Spring Time Change
In a new promotion that ties into the notion of micro-occasions and also spotlights breakfast offerings, The Kroger Co. is launching its first “Hour Back Box” timed with the switch to Daylight Savings Time. Given the loss of an hour’s sleep, the retailer aims to “make daylight savings a little easier this year.”
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