It's amazing how the more things change, the more they stay the same in college football ... He covered up the Big Ten logo on their jerseys with Outback Bowl logo and the LEO mantra that was ...

UM football fans are sporting bootleg apparel that swaps out the U in the former president's name for the school's "U" logo.

As the Chicago Bears faced a grueling matchup against the New England Patriots on Sunday for Week 10, Simone Biles showed her ...

The Carolina Panthers will wear black helmets for the fourth time in team history during their debut in Munich, Germany. The Observer got some answers why the franchise decided on that helmet to be ...

Former Giants defensive tackle Markus Kuhn, who was born in Mannheim, Germany, is surrounded by fans at a welcome event for ...

Coldplay concerts aside, there might be a lull in actual sport at present, yet not so when it comes to sports marketing.

Farr has a unique perspective on evolution of Oregon's national brand and its uniforms ... logo in silver with silver wings on opposing sides, a popular alternate logo for the football program.

The Gold Coast Suns have revealed a new logo as part of a ‘fearless’ rebrand off field that club CEO Mark Evans hopes the ...

Taylor Swift has made over a dozen appearances at Chiefs games. Her gameday fashion has ranged from forgettable to luxe and ...

Whatever the WNBA Toronto team names itself, history suggests most people will probably be unhappy initially.The six PWHL ...

Prior to the 2000 season, Knoxville’s Double-A Southern League franchise relocated 20 miles east, to the town of Kodak, and ...

The Patriots already are a dominant brand internationally because of their ... Sunday’s game against the Jaguars isn’t just for UK football fans, either. The 9:30 a.m. East Coast kickoff ...