For decades, Marlboro cigarettes have been all but synonymous with their iconic mascot, the Marlboro Man. The burly, rugged cowboy trailed the plains on horseback in the company's iconic 20th ...

Prior to the cowboy campaign, Marlboro was considered a “women’s” cigarette. Their debut slogan in 1924 was “Mild As May.” Early ads presented black-and-white sketches of listless ...

McBain knew instantly he wanted the young cowboy, who stood about 5 feet 11 and smoked only Kools, for the Marlboro campaign. Bradley had a face meant for any advertisement involving a cowboy. He ...

Adios, amigo. In effect slinging the Marlboro Man over the back of his horse and slapping its rump, the Philip Morris company has agreed to kill off that cowboy image from its U.S. advertising. If ...

Marlboro cowboy billboard on Sunset Boulevard. Evan Hurd / Sygma via Getty Images. Nov. 9, 2019, 2:37 PM EST. By Phil McCausland. Philanthropist and rancher Bob Norris, best known as the original ...

That rate that has never been lower -- it's less than half of what it was when Marlboro's cowboy first gazed past the camera. Philip Morris's cigarette sales flat-lined last year, just above a ...

Forty-two young men and women from Europe, Latin America and Asia, selected from more than 1 million applicants, are playing cowboy at the company’s expense. (Because of legal constraints ...

Adam Lanham smoked Marlboro Reds—but not for long. They were too expensive, and Mr. Lanham, who is 20 and an auto detailer from Marion, Ind., has no interest in growing up to be a cowboy ...

Darrell Winfield, the Wyoming rancher who was the first authentic cowboy to star in the Philip Morris-owned brand's iconic advertising campaign, has died at the age of 85, CNN reports. No cause of ...