This release focuses on reinforcing reliability and usability within existing processes, helping teams operate with ...

First platform to connect participation across mobile, web, gaming, social and commerce to business outcomes NEW YORK ...

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

We spoke with dietitians and nutritionists to narrow down the kitchen tools you should invest in to stay committed to your wellness goals this year. The right tools will help you establish healthy ...

A+E Global Media has renewed its partnership with Nielsen under a new multiyear agreement that will expand the use of measurement, analytics and audience intelligence tools across the company’s ...

The multi-year pact offers access to ratings and information to develop advertising, programming and licensing strategies ...

AI tends to follow a J curve. Understanding where you are on that curve is essential to measuring AI’s contribution to marketing.

Shallem, Greg Ravikovich and Eitan Har-Shoshanim examine how AI addresses the challenge of data overload in solar PV.

We asked baristas about the most annoying coffee-making habits they see. They shared 10 pet peeves and the coffee gear they ...

Researchers have created “Smart Underwear,” a wearable device that measures flatulence by detecting hydrogen produced by gut microbes. Early tests suggest people may pass gas about 32 times a day—much ...

A new analysis suggests many anti-aging claims may reflect disease-specific improvements rather than genuine slowing of aging ...

New research from the Complexity Science Hub (CSH) shows why widely used algorithms for measuring economic complexity produce trustworthy results and how these tools may benefit diverse areas such as ...