Nike spark debate with first Super Bowl ad in 27 years

Nike's first Super Bowl commercial in nearly 30 years shows women are central to its recovery
Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.
Nike spark debate with first Super Bowl ad in 27 years with bold "So win" campaign
Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark, Sophia Smith, and Alexia Putellas in a bold tribute to female athletes
Nike's $16M Super Bowl ad with Caitlin Clark gets trashed by fans & critics
Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win," prominently features WNBA star Caitlin Clark, A'ja
Nike returns to the Super Bowl after 27 years with an unapologetic ad campaign
The film features Sha’Carri Richardson, Caitlin Clark, A’ja Wilson, and Jordan Chiles, showcasing their resilience as they push back against criticism, redefining what it means to win in sports.
Nike Goes Big on Super Bowl Ad Campaign to Win Back Consumers
Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a
Nike’s ‘So Win’ Campaign Was One Of The Super Bowl’s Best Commercials
For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.
Watch Nike’s terrific Super Bowl ad with Caitlin Clark, A’ja Wilson and 7 other stars
This thing has some serious heavy hitters, including WNBA elites Caitlin Clark, A’ja Wilson and Sabrina Ionescu, tennis great Aryna Sabalenka, college sensation JuJu Watkins, soccer stars Sophia Smith and Alexia Putellas plus Olympians Jordan Chiles and Sha’Carri Richardson. WHAT?!
Nike Launches ‘So Win’ T-Shirt as First Super Bowl Ad in 27 Years Airs, Dedicated to Women’s Sports
Amid the Philadelphia Eagles’ defeat of the Kansas City Chiefs and Kendrick Lamar ‘s triumphant halftime show featuring SZA at the Super Bowl LIX, Nike, Inc. debuted its first Super Bowl ad in 27 years. The ad airing also coincided with the release of a series of t-shirts inspired by the campaign.
Inside the Exclusive Nike Party That Brought Celebs Together Before the Super Bowl
Super Bowl LIX ended with the Eagles taking the win, but before kickoff, Nike's exclusive party brought some famous faces together for a night to remember.
Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads
A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.
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Nike and Adidas Rivalry Heats Up With Competing Advertising – Here's Who Market Experts Say Came Out on Top
"Frankly, Nike could have absolutely run the Adidas spot and put Nike at the end of it, and it would have been pretty ...
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Nike launches “So Win” T-shirts: Where to buy, price, and more explored
Nike dropped its latest apparel release—the “So Win” T-shirt collection. Introduced alongside the brand’s first Super Bowl ad in 27 years, these tees are buzzing in the global fashion industry.
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Nike ID rebrands as Nike By You
Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors ...