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Nike spark debate with first Super Bowl ad in 27 years

Nike spark debate with first Super Bowl ad in 27 years with bold "So win" campaign

Nike’s “So Win” campaign marks a powerful return for the brand to the Super Bowl stage, spotlighting stars like Caitlin Clark, Sophia Smith, and Alexia Putellas in a bold tribute to female athletes

Uproxx · 5d

Nike’s ‘So Win’ Campaign Was One Of The Super Bowl’s Best Commercials

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.

Newsweek on MSN · 5d

Nike's Super Bowl Ad Starred Caitlin Clark and an Army of Female Athletes

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia Putellas, Olympic basketball gold medalist Sabrina Ionescu, NWSL player Sophia Smith, and tennis phenom Aryna Sabalenka.

Forbes · 3d

Nike And Dove Lead The Way In Empowering Women In 2025 Super Bowl Ads

A hallmark of effective inclusive marketing is changing the narrative of incomplete stories, limited perceptions, and harmful stereotypes that run rampant in society.

MLive2d

If you liked Nike’s ‘So Win’ Super Bowl commercial, you have to check out the new line that inspired it

Nike has also launched a new clothing line to accompany the campaign and help athletes reach ... Its lightweight, ribbed InfinaSoft fabric gives you softness that you can feel with every bend ...

Creative Review5y

Nike ID rebrands as Nike By You

Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors ...

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Nike spark debate with first Super Bowl ad in 27 years

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