Storytelling techniques are chaanging business communication, driving better engagement, and creating deeper connections with ...

Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang ...

With advertising everywhere - from TV and social media to streaming platforms - co-regulation offers a way to ensure responsible marketing while keeping children safe from misleading or harmful ...

These fundamental principles of persuasive advertising not only boost short-term sales but also help build a strong customer base and a positive brand image in the long run. Techniques for crafting ...

It is inevitable that, in the coming days, we will witness widespread ‘bot deployment’ in Bangladesh's social media sphere to blur the line between reality and illusion ...

Techniques for eliciting intent through conversational AI could lead to manipulation, as demonstrated in projects like Meta's CICERO, which blends strategic play with persuasive dialogue.

Learn why compelling ad copy drives paid search success. Boost click-through rates, lower costs, and turn views into ...

The coleslaw provides the ideal counterpoint to the rich, smoky meats – crisp, refreshing, and dressed with just enough tang ...

So, optimising images, minimising code and using caching techniques are critical for quick loading ... A landing page is designed specifically for a marketing or advertising campaign. It is created to ...