a sports steering wheel, and tri-tone "Morrokide" upholstery. The Ventura's initial success (Pontiac sold 83,486 units in 1960 and 1961) prompted the company to join the personal luxury market ...

Slotted behind the car’s halo and set deep within its tub, F1 drivers have more than two dozen buttons, knobs, rotary dials, menus, displays, and LEDs to interact with on the steering wheel.