Here’s a closer look at the trend intelligence platform’s takeaways for the season.

From 2010 indie sleaze-coded side bangs to bright red strands, today's "angsty" hair movement is shaking up the beauty scene.

Virtually everything you will ever encounter reflects a little bit of light, except for one material that seems to swallow ...

Aditi Rao Hydari mesmerized in a regal purple saree, blending tradition with understated glamour effortlessly.

Color is not only for aesthetics — it is a whole vibe, a declaration, an unspoken way of grounding yourself on a particular ...

While black may be the most popular color for prom dresses nationwide, New Jersey teens seem to be leaning toward something different in 2025.

A purple wave of faulty streetlights has swept across the USA, generating incorrect theories, bad lighting and fans of an ...

One such company is Purple. While no longer online-only, with its mattresses also being sold in-store, Purple's beginnings and its positive reputation owe much to its unique GelFlex Grid layer.

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. If the recent time change and the resulting sunsets have you dreaming of a ...

Either way, it's a look on the star, and she complemented it perfectly on both snaps, first with a generous flush of undereye blush and second with a pastel purple cropped sweater. (And the ...

In a March 24 interview with Forbes, the Vanderpump Rules alum shared more details about the stunning abode she purchased for over $3 million. “People think I moved to the Valley to be on The ...