Marketing Dive2d
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
"While we're talking, I happen to notice my mom's name on the side of the bottle and gasp," the Redditor wrote ...
Allrecipes on MSN2d
Coca-Cola Is Relaunching One of Its Most Iconic Products
Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly prov ...
Coca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...
Marketing Dive10y
Share a Coke U.S. push enlists QR codes, new ads and social media
Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with ...
The Independent17d
A Coke bottle was saved for 10 years in memory of a dead mom — until a friend drank it
In a post shared to the “Today I F***** Up” subreddit, a user explained that his mother died 10 years ago when Coca-Cola was in the middle of its “Share a Coke” ad campaign, in which all ...
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Fans will be soda-lighted. Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — ...
Rolling Out2d
Coke stories: 7 wild facts from the World of Coca-Cola
Coca-Cola might be the most recognizable brand in the world, but its history is even more fascinating. The World Of Coca-Cola ...