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What this means to the strategic brand planning process is that we must avoid developing a tactical brand plan until we know what is required to drive brand sales. The only way to achieve this is ...

The first step in recruiting a strong sales leader is to define your future leadership structure. In my experience, having a ...

HARI has bolstered its global sales and strategic operations teams with the promotion of Sophie “Kido” Prigent to director of strategic partnerships and financing and the hiring of Toby Jones ...

The president has watered down some of his trade demands, but that’s created confusion in the markets and has forced his ...

In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to create sales letters that get results. The following is a 12-step template for writing ...

Gartner identified the 7 key commercial threats facing CSOs that could significantly impact their strategic priorities and ...

This article outlines a practical, low-cost framework for entrepreneurs to build and execute strategy fast — focusing on ...

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.