Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Just in time for the Big Game, MySports is expanding to all 187 markets across the country. With the MySports package still being less than a month old, today DIRECTV has expanded the package across ...

Nintendo has announced that the Switch 2 will be the subject of its very own Nintendo Direct in April. Despite the current lack of official detail, there are two sources that can grant everyone a ...

“The recent launch of MySports from DirecTV is delivering consumers more choice and flexibility in how they watch and pay for their favorite programming,” DirecTV chief marketing officer ... including ...

Imagine a world where your marketing efforts could reach the hands of your target audience directly. No digital distractions, no social media algorithms – just a physical message delivered straight to ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

In Warner Bros case, it had one of the premier entertainment brands in the US, HBO, and bundled it with content from the Warner Bros catalog, which includes Adult Swim, Cartoon Network, TBS, and TNT .

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

Nintendo historically holds Nintendo Direct briefings in February, and it seems that tradition will continue this year. Podcaster NateTheHate has reported that Nintendo will host a Nintendo Direct ...