By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations on launch day.

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

This trend lets creators call out modern myths, pressures, and everyday “truths” that we’ve been lowkey gaslit into accepting ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...