A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

Ask the consumer. Listen to comments across social media modes, or include a QR code linking to feedback. I trust the person ...

Black Friday traffic may require advanced logistical preparation to ensure you can meet demand. Lenny Chase, CEO of Rasa, a ...

Companies have to stay competitive and drive traffic with value-priced items. But they have to be careful not to go too low, ...

The scarcity of the two cookies in that jar had influenced their perception of value ... for his OK Dork marketing blog. 5. Use webinar promotions to drive scarcity-based sales One marketer ...

Loyalty programs can be powerful drivers of revenue and better customer relationships, but only if the C-suite understands ...

Finance, marketing, and sales departments all have important use cases ... and forecasting objectives can help data teams ...

There's a least one demographic in China that's opening up their wallets: gamers. That cohort helped power a one-third rise ...

KFC’s value meal did not turn its same-store sales declines around, but Taco Bell’s mix of menu innovation and value ...

Starting 2026, the company hopes to sell 100,000 cars a year, driven mostly by the Kylaq, which will take on 18 other models ...

According to data from the Bank of Botswana Economic Financial Statistics, the value of diamonds sold by Debswana fell from ...