The billion-dollar brand leaned on TikTok, not traditional fragrance marketing, to launch its new perfumes Rêve and Doux.

Jason Zweig’s column “Financial Guru, Bestselling Author, TV Star? Not So Fast” (Exchange, Nov. 2), raises a frustrating ...

The mystery trader who calls himself “Théo” is on track for a payday of nearly $50 million.

Mattel has pulled the dolls that promote the upcoming film adaptation of the Broadway musical because the URL printed on the ...

A Wall Street Journal reporter noticed a shift in the confidence level within Donald Trump's campaign team heading into Election Day.White House reporter Annie Linskey joined other panelists on "CNN ...

Markets are clear about what Donald Trump plans for his return to the White House: Stocks are up, the dollar and Treasury yields soared, and so did banks and bitcoin. All are easy to fit to ...

French regulator ANJ is investigating Polymarket after trader made nearly $50M betting on Trump using "neighbor polling" and ...

Their purpose is to chronicle the evolution of e-tailing from the eyes of a supply chain analyst. They are primarily focused on the battle between the heavy-weights—brick-and-mortar Walmart versus ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...