Welcome back to Next-Gen Console Watch! This month marks the four-year anniversary of both the PlayStation 5 and the Xbox ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

thus reducing the incentive to buy an Xbox Series X/S. "We just have to anticipate that there’s going to be more change in ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Lair of the Dragon King is the final major mission in Taash's companion quest line in Dragon Age: The Veilguard. This quest ...

Microsoft has launched a new marketing campaign, with a focus on showing all the different devices that can be used an Xbox ...