Her audience, predominantly financially independent urban Chinese women, has shown a strong willingness to spend, highlighting Xiaohongshu’s potential as a lucrative e-commerce platform.

Xiaohongshu is sometimes referred to as China’s version of Instagram. Yet the platform has embraced an array of different functions, including reviews, guides, e-commerce and, well, memes.

US influencer Nuha – who has more than 1.5 million followers on TikTok and about 135,000 on Instagram – is among those signing up for Xiaohongshu’s blend of e-commerce and user-generated ...

RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as ...

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...

[Photo/Agencies] Many TikTok users in the United States have registered on the Chinese social media app Xiaohongshu recently ... which combines e-commerce, short video and posting functions.

Though Xiaohongshu has seen an influx of users, it is not clear if the app could replace TikTok, which has created an ecosystem that allows for e-commerce and advertising. Before TikTok was under ...