Netflix Inc. said 70 million viewers are watching its shows with advertising every month, nearly double the total from ...

CEO of Seedtag Artificial Intelligence represents a fundamental change in how businesses operate and interact with consumers.

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

The Australian Competition and Consumer Commission (ACCC) is “putting businesses on notice”, saying that it is focusing in on ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

It is not new that the digital saturation and consumer scepticism in the advertising world are at an all-time high. With ...

This significant milestone allows Flyby to offer its Smart Delivery Boxes and related technology in the Emirate of Abu Dhabi ...

Lumix Advertising, INC., a cutting-edge leader in Digital Out-of-Home (DOOH) advertising, is transforming urban landscapes ...

The ACCC is putting businesses on notice that it is focusing in on problematic advertising practices which target participants in the National Disability Insurance Scheme (NDIS).

Dubai, UAE – Petal Ads, Huawei's Mobile-first digital advertising platform, celebrates a successful collaboration with Lotus ...

The Advertising Regulatory Council of Nigeria has called for enhanced surveillance and stricter enforcement of advertising regulations in the digital space, citing growing concerns over unethical ...