The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad ...

President Donald Trump praised the recent American Eagle jeans ad starring Sydney Sweeney, hailing it for not being 'WOKE.' I ...

Trump added on Truth Social: “Sydney Sweeney, a registered Republican, has the HOTTEST ad out there. It’s for American Eagle, ...

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Donald Trump is voicing his support for Sydney Sweeney and her controversial American Eagle ad after learning from a reporter ...

Trump’s approval came after the “Euphoria” and “White Lotus” actress revealed that she is a registered Republican voter.

Trump says Sydney Sweeney's American Eagle ad is “fantastic” after learning she’s a registered Republican. (According to ...

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” President Trump said. “It’s for American Eagle, ...