Her larger-than-life persona has led to both admiration and criticism. Amy Odell, author of new book Gwyneth: The Biography, ...

Amy Odell’s new biography of Gwyneth Paltrow, the endlessly controversial actress and Goop founder, does not pull any punches ...

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably ...

A PR nightmare turned brand moment? We’ll allow it. After a viral kiss-cam incident led to the departure of its CEO and head ...

In a TikTok post made by her lifestyle brand Goop, the actress and founder, 52, takes a prank carried out by her team in ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.

Coldplay's Chris Martin gives Lionel Messi a massive shoutout at his Miami concert following the viral Astronomer moment.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?