Ford Motor Co. is boosting sticker prices on models it builds in Mexico by as much as $2,000 even after its top executive said it would hold the line on pricing to see how rivals would react to President Donald Trump’s 25% auto tariffs.

Ford Motor Co. said it is not passing along the full cost of tariffs to consumers, but vehicles built in Mexico after May 2 will cost more.

Ford informed dealers that it is raising the price of three models produced in Mexico by as much as $2,000 effective 2 May due to Trump’s tariffs.