The AI-infused search feature had only been available to users in Google's Search Labs; now, it's more generally available as the company looks to compete with OpenAI and Microsoft Bing.

Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research. BrightLocal research shows that one in five local searches now happens in map apps. Google Maps has become the second most popular platform for local searches.

AI Mode will be located under its own dedicated tab that will appear first in the Search tab lineup, to the left of the “All,” “Images,” “Videos,” and “Shopping” t